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Shelf Life of a Social Media Post

This infographic clearly shows why social media is a waste of time when using social media for marketing or interacting to gain interest in my books. I don't have the desire or inclination to waste my time on this planet as it's a diminishing resource.


I gave up social media in December 2022. I did a total digital detox and I'm so glad I did. I have more time to research and write.


“When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagement (such as likes, shares, and comments).”


Thanks to Scott M. Graffius for supplying the data.


Citation: Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at https://www.ScottGraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.19783.98722.

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